Talking with a few industry insiders at Holborn’s Ship Tavern – the Bombardier will have you flat on your back within 45 minutes so conversation is by neccessity quick and gossip-laden – my attention was drawn to the fact that three very experienced internet marketers have recently bought More Than Mobility.

 

Not much in that you might say – companies get bought and sold all the time – and you’d be right.

 

But for the mobility industry this is big news. Why? More Than Mobility owns two of the mobility industry’s leading retail websites – morethanmobility.com and another website called mobilityequipment.co.uk.

 

But what makes this news intriguing is the background of the 3 internet marketers who’ve bought the business. Step forward David Carr (ex-MD of AOL’s Access business); Karen Thomas (ex-CEO of AOL) and Jemma Dunn (internet director and entrepreneur).

 

Make no mistake, this is a heavy hitting internet team – as strong as you’d find in any other sector – which means that (a) they have earmarked the mobility sector as having huge growth potential and (b) they want to build a national quality brand name. I think that this team might just pull the industry up by the scruff of the neck!

 

The mobility industry lags behind many other sectors and is very dispersed, broken up and almost amateurish in the way it goes about things. That’s harsh perhaps – there are many fine companies in the sector – but if you were to examine the top ten mobility companies and compare them against the top ten car companies or top ten fashion brands you’d find a noticeable difference.

 

For these reasons I’ll be keeping a beady eye on More Than Mobility. When three ‘movers & shakers’ enter an industry you know that things will move fast. With this team the speedometer will be set on ‘turbo drive’.

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